A Brandtech platform that ignites and empowers consumer conversations with brands.

Vyde shifts the consideration needle in video and display advertising by empowering consumers to control their own ad experience with an immersive two-way conversation.

Vyde takes ‘attention’ to the next level by turning passive views into Active Attention while simultaneously unlocking the most dynamic brand perception insights, live and in the moment.

The mission of Vyde was to make digital interactions more meaningful by empowering the consumer to become the director of their own experience and this had to be built into the identity. It began with forming the name ‘Vyde’ and then building an identity around it through workshops and collaborating with their team to bring the brand to life.