Shaping a vision for business growth, within the software and tech industry.

BID Equity is a private equity firm based in Germany, specialising in the acquisition and development of mid-sized companies in the technology and software sectors. Their focus is on creating long-term value for their portfolio companies through strategic investments and operational improvements. Backed by a team of experienced professionals, BID Equity has a proven track record of successfully growing and transforming businesses.

At the heart of the new identity was the concept of 'Shaping a vision together'. This reflected their structured yet approachable approach to working closely with management teams and businesses. The photography used aimed to tell BID Equity's story by demonstrating these close working relationships and also conveyed the human expertise and experience that underpinned their capabilities.

Ultimately, BID Equity's objective was to cohesively bring together these various elements - the professional partnership, the attainable vision, and the human expertise - to authentically represent who they are and how they work with entrepreneurs and businesses.