A podcast that provides a platform for men to dive deep beneath the surface and share their untold stories.

The core concept of the identity was centered around the influential power of stories - particularly stories that provide men with positive steps to move forward in their lives, while also appealing to women as a secondary audience who seek a deeper understanding of men.

The identity aimed to highlight the impact of stories by focusing on their essence, including their ability to create meaningful connections, teach valuable lessons, and inspire change in both the storyteller and the listener.

To convey the timeless nature of storytelling, the identity draws inspiration from physical books, which is reflected in the typography style and other visual elements.