Captify
Evolving the start-up it was, to the world leading brand it has become today.
Project:
Brand Refresh/
Web DesignRole:
Visual Design/
DevelopmentProject Overview:Captify has the largest access to consumer intent data outside of Google, allowing for the right ad and product decisions to be made, based on insight. Captifys' products are future-proof (not restricted by Google).
A suite of cutting edge technology that access search data via sense and voice products. Captify is cutting edge, dynamic and fast moving whilst working with the world’s most successful brands—Disney, Apple, etc.
Having grown rapidly from the company’s birth, the overall identity of Captify had to evolve because of this. They had a new story to tell (a new landscape was established) and the new vision was reborn through the brand identity refresh.
The Initial Identity:Captify’s initial visual identity acted as a powerful tool to build awareness, cultivate an engaged community, and differentiate themselves from more established competitors. It helped them stand out and communicate their unique value proposition during those crucial initial stages of growth.
Art Direction:The concept for Captify's new identity was formed around the idea of "evolution" - a visual representation of both the company's growth and the dynamic, ever-changing data they leverage as part of their Search Intelligence Technologies. By anchoring the branding around this concept of continuous transformation, the identity set out to reflect Captify's deep understanding of the search landscape and their ability to harness its power.
At the heart of Captify's offering is unparalleled Search Intelligence. They have access to the largest onsite search dataset outside the "walled gardens," collecting real-time signals throughout the consumer journey. This fresh, unbiased, and granular data allows them to uncover specific insights that power smarter strategies, more effective activations, and deeper measurement.
The evolved Captify identity intended to embody this search-driven intelligence - a constantly adapting, growing entity, uncovering unexpected connections to drive better business outcomes. The visual references I sourced below show the initial inspiration that helped influence the core visual element of Captify's new identity, reflecting the company's commitment to innovation.
