Captify
Connecting brands
to the world through search intelligence.
Project:
Logo Design
Role:
Art Direction/
Concept Development
Project Overview:
‘Connecting brands to the world’ is a term that was used as an anchor for the hero device. Both ‘connection’ and ‘unity’ were the core essence of the concept, therefore by expanding the recognisable and iconic element within the current wordmark, the concept was intended to reflect the next phase in Captify’s journey and create a sense of growth and maturity.
The logo also reflects intelligence, authenticity and confidence, which is intended to convey Captify's evolution and the value they provide for global brands through the connections their technology can create.