Transforming the identity of a London-based agency with 20 years’ experience at the intersection of brands & culture.

The world does not revolve around brands, but it is possible to increase their gravitational pull.

 Since 2004, BrandCulture has been applying their Theory of Relevancy to help clients become a cultural and commercial force.

 Their team of Relevance Creators have developed a proven approach to propel international brands into people’s orbits. 

It’s a unique combination of strategic rigour, creative ingenuity, partnerships expertise and campaign execution excellence.

The primary objective of the rebrand was to establish a new visual identity that authentically reflects BrandCulture’s evolved service offerings and enhanced market positioning. The aim was to create a look and feel that embodies an upstream and aspirational ethos, effectively bringing to life the renewed focus on "Relevancy." This transformation is intended to enable the transition from them being perceived solely as a partnerships agency, allowing BrandCulture to showcase the breadth of their capabilities.

Furthermore, the visual identity’s aim is to achieve a harmonious balance between the scientific rigor and structured processes that underpin their strategic output, and the flair, innovation, and inventiveness that characterise their creative endeavours. Through this rebrand the primary intention was to communicate not just who they are now, but who they aspire to be in the future.